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What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

VIDEO: SEO Explained

New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:

MAKE YOUR SITE APPEAR IN GOOGLE!

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!

How Does Google Rank Pages?

Google promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google picks up on these authority signals.
This virtuous circle creates strong and sustainable Google rankings.