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What is SEM & Paid Search Marketing

Jul 20, 2017 | Search Engine Optimization

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SEM (Search Engine Marketing) is the process to allow your website to gain traffic by purchasing ads on search engines like Google

Last week we talk about the meaning and the details about SEO, what we are going to talk today is about the meaning of SEM “Search Engine Marketing”. This term is used to encompass SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer only the paid search.

Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

Most search ads are sold on a CPC / PPC basis, sometime the advertising may also be sold on a CPM.

SEM for beginners

Google Ads is the most popular paid search platform used by search marketers, followed by Baidu, Bing Ads, Yahoo and Yandex.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks like Facebook and Instagram that are very important also for small business.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

  • Google Ads
  • Bing Ads
  • Yahoo: Search Ads

All these platforms provides guides helpful with tutorials and videos 

Keywords: The foundation of Search Engine Marketing

Keywords are the foundation of search engine marketing. When a user types a keyword into search engine to find what they’re looking for, it should come out strategically the keyword that the user inserted.

The basis of search engine marketing as an advertising strategy for this it needs a study of the keywords.

Keywords Research

Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services.

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