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innovative Real Estate Sales Platform
Real Estate Sales Platform Like no Other before
Real Estate Sales
Platform
Discover The Most Advanced Real Estate Sales Platform.
Crazy Web Studio is proud to be the official representative of IMMEX, an all-in-one real estate sales platform developed in Australia and Vietnam and now available across Thailand. IMMEX is built specifically to help property developers sell off-the-plan projects faster, more efficiently, and with complete transparency.
IMMEX transforms the traditional sales journey into a modern, data-driven experience. At the front end, it provides an interactive display suite with 360° virtual tours, 3D floor plans, and smart unit filters that give buyers full control when exploring a project. Whether online or in a sales gallery, customers can see real-time availability, reserve units, and access full apartment details instantly.
On the back end, developers and sales teams gain access to a powerful suite of tools. The platform includes a dynamic inventory and booking system, CRM with real-time buyer tracking, marketing analytics, lead scoring, and automated email campaigns. Every visitor click, page view, and inquiry is logged and visualized, so you can focus your sales strategy on high-intent buyers.
The Software also supports agent and agency management, allowing different sales teams to book and monitor their own units with role-based access and audit logs. With real-time updates, fewer manual steps, and complete sales transparency, your team can make faster decisions and close more deals.

Real Estate Sales Platform
Technical & Feature Overview
This is what buyers, agents, and marketing teams interact with directly. It’s designed for engagement, visual storytelling, and driving action.
Key Front-End Features:
1. Immersive 3D Display Interface
- 360° panoramic views of the full masterplan (day/night modes)
- Interactive floorplans and apartment layouts (1BR, 2BR, 3BR, Penthouse)
- Highlighted amenities, project overview, connectivity maps
2. Custom UI/UX for Web & Touch Displays
- Seamless tab navigation
- Cross-device compatibility (mobile, tablet, desktop, gallery touchscreen)
- Local language & content customization support
- TVC auto-play video option on homepage (ideal for showrooms)
3. Smart Search & Filtering
- Real-time unit filtering by type, floor, orientation, status (Available, Hold, Sold)
4. Lead Capture & CTAs
Integrated buttons for:
“Register Interest”
“Book a Viewing”
“Download Brochure”
“Favorite” unit
“Share on Social”
5. Virtual & Augmented Experiences
360° interior tours
Optional AR/VR modules for high-end projects
Fly-through animations for marketing purposes
Video Front End Below

Back-End (Sales & Marketing Engine)
This is what buyers, agents, and marketing teams interact with directly. It’s designed for engagement, visual storytelling, and driving action.
Core Back-End Components:
1. Live Inventory & Booking System
Real-time unit status updates (Available, Hold, Sold)
Auto-revert to “Available” after timeout if no payment is made
Agent/agency role permissions & activity tracking
Direct booking from platform (no need to call or email)
2. CRM & IMMEX Analytics Suite
Full user activity tracking: name, email, phone, time on site, viewed units, and more
Real-time lead scoring (Hot, Warm, Cold)
Marketing attribution: see which ad, email, or channel drove each sale
Search behavior analysis: most viewed/favorited unit types
3. Automated Sales Tools
Email automation (welcome, payment reminders, property follow-ups)
Shared marketing material library: contracts, price lists, brochures, payment plans
Alerts to agents when a client interacts with key sales materials
4. Data Reporting & Export
CMS-integrated charts & dashboards
Custom PDF/Excel exports
Real-time performance tracking for campaigns, agents, and projects
| Module | Front-End (User) | Back-End (Admin & Sales) |
|---|---|---|
| 3D Masterplan View | Yes | – |
| Floorplans & Layouts | Yes (interactive) | Upload & Manage via CMS |
| Smart Filters | Yes (for unit search) | – |
| Booking System | Yes (live reservations) | Full control: status, countdowns, permissions |
| CRM & Analytics | – | Real-time data tracking and segmentation |
| Agent/Agency Dashboard | Limited (view own leads/bookings) | Full hierarchy management |
| EDM & Email Automation | – | Trigger-based email workflows |
| Document Sharing | – | Controlled asset delivery + alerts |
| Sales Performance Tracking | – | Dashboards, reports, attribution analytics |



