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About seo & SEM

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SEO – SEARCH ENGINE OPTIMIZATION SERVICE
SEM – SEARCH ENGINE MARKETING
SMA – Social Media Advertisment

WHAT IS SEO?

SEO is an acronym that stands for Search Engine Optimization.

Three simple letters that hide a vast collection of practices and techniques that, if properly applied, will allow your site to improve its page positioning on the major search engines.

SEO evolved a lot in these years and continues to evolve very rapidly. The techniques that gave results 5 years ago do not work anymore today and sometimes they are counterproductive and can lead to penalties.

The search algorithms are continuously modified by Google and Microsoft engineers, so it is important to entrust the SEO of your business to a web company like Crazy Web Studio that heavily invests in research and learning.

WHY SHOULD I INVEST IN SEO?

The most important reason is that SEO saves you money. Being able to appear in the top search results for a certain keyword will allow you to bring visitors to your website and generated leads (contacts, sells, etc.) for free, in the long-term.

If you want to have a peak of results and visits from day to day you need to invest in advertising campaigns on search engines (SEM) or on social media. But working on SEO in the long run can lead to an excellent return of investment, especially in some business sectors. Attract more traffic to your website increase your conversion rate.

Just to mention one of our Phuket SEO customer success story: we redesigned the website following the latest web technologies and we implemented a digital content and SEO strategy that were able to improve the organic searches of about 230% in just 6 months. This is indeed a great result not always reachable in such a short time. In this case the competition was not so aggressive, but getting an increase between 50% and 100% of visits is really achievable.

IS SEO DEAD?

At regular intervals this question often appears on specialized sites and more. The answer is that the SEO is not dead but as already described above evolves continuously. Consumer habits change as the devices on which we search every day change.

Once it was simple to place a site in the top page results of Google, just few simple techniques were enough to be able to position before the competition. Today, however, things are more complex and defining a SEO strategy means also to rethink the entire digital strategy of a company. Having a fast website, perfectly compatible with mobile devices, easily indexable, with quality contents, a good reputation on the web and many other factors affect the positioning index on search engines.

HOW MUCH DOES SEO COST?

It depends. Really. It is not possible to be serious about SEO by proposing a monthly package without analyzing first the website, the competitors and before listening carefully to the customer objectives (how much you want to improve) and time frame (how fast you want to improve).

The general time/costs/quality project management rule applies also here:

  • Good and Cheap wont be Fast
  • Fast and Good wont be Cheap
  • Cheap and Fast wont be Good (dangerous)

In this case cheap and fast could be also dangerous because using “shortcuts” could lead to future penalties.

We know, it could be frustrating, but the good thing is that you can ask us for a quote completely free of charge.

WHY CHOOSE CRAZY WEB STUDIO AS YOUR SEO COMPANY?

We don’t have a magic formula for SEO and we don’t guarantee your website will be in the first place of search engine results (be aware of web agencies that do these promises). We don’t use “black hat” SEO techniques that can give good results in short-term but in the long run hurt your SEO and can cause heavy penalization by Google and other search engines.

What we can instead promise looking at the experiences carried out with many of our customers is that we are able to obtain tangible results. We are at the forefront technology because we continuously invest time and money in research and development. We are present on the territory and we know the market. We monitor and we are transparent about the results.

We care about our customers because your success is our success.

SOCIALS ADS

Also the social networks are very important, consider to let us follow your Facebook, Instagram posts, and advertisement. Read more about below.

SOCIAL MEDIA ADS
Social media advertising allows your brands to reach a specific of qualified individual with the ability to target advertisements by demographic, location, interests, “Likes”, and tools, then social media is the ultimate hardware store.
Social media ads allow you to harness data like demographics, interests, locations, and more to effectively reach specific audiences, strengthen brand following, and engage prospective customers. Our team can help you leverage paid ads on social media channels to drive targeted traffic to your site and new customers to your business.
SOCIAL MEDIA MARKETING
Social Contests, Sweepstakes, and Promotions
Social contests, sweepstakes, and promotions are a great way to engage customers, earn Likes, and build a following. Brands that engage in this type of activity can experience growth of over 275% according to some studies. CWS has a dedicated team of professionals who research to find your target audience and build campaigns on GOOGLE Adwords, Twitter, LinkedIn, and Facebook, all while leveraging proprietary software to tie it all together.
SOCIAL MEDIA CONSULTING
Sometimes a brand requires a unique voice that can only be reflected and communicated by someone within your team.
That’s a great situation to be in and you are not alone. CWS works with many brands that just need some strategic guidance to get the most from their social media marketing efforts.
We love crafting social media marketing plans that involve Facebook,Twitter, LinkedIn, Pinterest and more to get customers buzzing and engaging with you brand.

SEM (SEARCH ENGINE MARKETING) IS THE PROCESS TO ALLOW YOUR WEBSITE TO GAIN TRAFFIC BY PURCHASING ADS ON SEARCH ENGINES LIKE GOOGLE.

Last week we talk about the meaning and the details about SEO, what wer are going to talk today is about the meaning of SEM “Search Engine Marketing” this term is used to encompass SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer only the paid search.

Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

Most search ads are sold on a CPC / PPC basis, sometime the advertising may also be sold on a CPM.

SEM FOR BEGINNERS:

Google AdWords is the most popular paid search platform used by search marketers, with a lower results are followed Bing Ads, and another portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks like FACEBOOK that now is growing alot also for small business.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

  • Google: AdWords
  • Bing Ads
  • Yahoo: Search Ads

All these platforms provides guides helpful with tutorials and videos.

Google AdWords released a new video about how AdWords PPC works:

How it works?

KEYWORDS: THE FOUNDATION OF SEARCH ENGINE MARKETING

Keywords are the foundation of search engine marketing. When a users type a keyword into search engine to find what they’re looking for, it should come out strategically the keyword that the user inserted.
The basis of search engine marketing as an advertising strategy for this it needs a study of the keywords.

KEYWORD RESEARCH

Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services.

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