How it works?
KEYWORDS: THE FOUNDATION OF SEARCH ENGINE MARKETING
Keywords are the foundation of search engine marketing. When a users type a keyword into search engine to find what they’re looking for, it should come out strategically the keyword that the user inserted.
The basis of search engine marketing as an advertising strategy for this it needs a study of the keywords.
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services.